Ben and Jerry's Ice Cream is udderly delicious!
The Ben & Jerry's signature cow spotted around globe was painted by Vermont artist, Woody Jackson. In 1983, Jackson was asked by Ben Cohen, the co-founder of Ben & Jerry's Homemade Ice Cream to create a cow that would serve as a signature staple and reminder of Ben & Jerrys committment to Vermont farmers.
The Inside Scoop - The Beginning
In this text, the authors explain their business method, that of values-led business, and how anyone who owns, works for, invests in, or shops with a company might help make it a socially responsible business using this method.
Journalist Brad Edmondson tells the story with an eye for details, dramatic moments, and memorable characters. He interviewed dozens of key figures, particularly Jeff Furman, who helped Ben and Jerry write their first business plan in 1978 and became chairman of the board in 2010. It’s a funny, sad, surprising, and ultimately hopeful story.
What is Ben & Jerry's Homemade Ice Cream?
"From a renovated gas station in Burlington, Vermont, to far-off places with names we sometimes mispronounce, the journey that began in 1978 with 2 guys and the ice cream business they built is as legendary as the ice cream is euphoric." - The Ben & Jerry's Factory Tour
Ben Cohen and Jerry Greenfield
Ben Cohen (left) and Jerry Greenfield (right) with myself at EuphOrientation 2014!